Monday, March 1, 2010

Principles

It's one thing to have principles and tell everyone you know about them.  It's quite another to actually live by certain principles.

I have said over and over, I will not ever buy another General Motors vehicle.  Ever.  The press has understated Ford's ability to weather the recession storm with out the help of the American taxpayers.  There is hardly any coverage about this point, but this does not go unnoticed to me.  It's a lesson in business.  Change your business model if it proves to be failing.  So a year before the big recession hit, Ford was making plans for a change.  They stopped making mini vans, and started to reinvest in smaller more fuel efficient cars.

In early 2010, Ford started to reap the rewards of it's change, although the mainstream media is still not reporting on the great things they are doing.  Ford's Fusion won Motor Trend's Car of the Year.  The last time Ford has won this award was in 2002 when the Thunderbird's re-emergence came to be.

Well in early 2010, in the year of change for me, I was able to help Ford continue it's growth.  I was able to buy a brand new car, the 2010 Ford Fusion.  It's filled with goodies.

I could go on and on about how awesome this car is, but I want to mention how awesome Ford is.  Not only is the dealer I worked with amazing, by helping me pay off the new car and getting me a decent rate on a new loan for the new car, despite my struggles to help build my credit, but Ford as a company has a great social media presence.  I tweeted on my way home that I bought a new Fusion.  They tweeted me the next day to congratulate me.

This is not the first time I have interacted with Ford on twitter.  I commented on how awesome it was that Mike Rowe from Discovery's Dirty Jobs is the spokesman for Ford.  They tweeted back, they thought so to and appreciated my comments.

With Toyota stumbling on their quality, Ford has always had a stigma of producing poor cars.  Everyone always has those stories, my Ford did this, my Ford did that, but with every bad story about a Ford there are 10 good stories that no one ever talks about.

Ford's quality has always been great, and now with the media darling that is Toyota currently in crisis mode over it's quality of production, Ford will still be unnoticed and underrated by the mainstream media.

You know what, I kind of like it that way.  They are just going to put their head's down, keep putting out a great product, and engaging their customers in new ways.  I will be there with them, behind the wheel of my new Fusion.

Next up in a few, getting my poor wife out of her GM and into a Ford Flex.

7 comments:

Shawnee's Girl said...

I would just like to say that my parents have always gone to Ford for their trucks. They have always had their trucks for a long time and they use them well. While my mom does have a Prius now, and likes it, they have stuck with Ford for a long time and I don't think that will change when it comes time for them to get their next truck.

Laura said...

Shit I might just buy a Ford next time.. and yep I am one of those with a bad Ford story and you are right you never hear the goods ones, but I do think that goes for a lot of things. People like to bitch.

I do like someone who sticks to their principles. Well said

Lindsey said...

Ok Adam, I have to say congrats !! But, also I just went out last week and bought a 2010 Malibu and a 2010 Silverado to replace my Pontiac G6 and my Ford Edge. I had nothing but problems with our Edge, LOVED the look but always was in the shop. Back in middle school my Mom had a Mustang that was a lemon and a thunderbird they forgot to clearcoat lol. Hopefully their problems have been tweeked and yours will be ok, and I have to tell you I give you props for standing up and stating how happy you are with them that is good of you. I just had to comment because Chevy has done a damn good job too. lol

~Kenny said...

Well to be fair Ford has brought their poor reputation upon themselves. and perhaps now they have turned a new leaf. I am going to stick to Japanese cars myself. Maybe its just luck or maybe not, but my experience with American cars have been nightmares especially as they approach 100K whereas my Honday went to 300K and my Toyota will likely reach 200K before I even need to start worrying.

SPEAKING FROM THE CRIB said...

i am a proud HONDA girl. i have owned TWO in my 38 years b/c they LAST FOREVER. and both were made right here in ohio.

signed,

HONDA TILL DEATH

Matty said...

I guess it depends on your own experiences. I am STILL that guy who will never buy GM. I have a Honda and a Toyota, and have had them in the past. Still going strong.

Amanda West said...

Congrats on getting a new car. I drive a Ford too.

Only mine's a '99. But hey it's still kickin'.